To all you coffee drinkers out there - they did it!
Tim Hortons has finally surrendered! Effective immediately Tim Hortons will be accepting Interac debit cards as a new payment option across Canada. Just three years ago, the company introduced the option to accept MasterCard credit cards and also the ability to use a prepaid gift card as alternatives to using cash. Depending on the customers’ preferences, ‘Timmy’s’ felt that these alternatives would be a great asset for the company. Although these methods of payment were effective, Tim Hortons knew they needed to offer more. With the thought of allowing debit card processing, also came the thought that transactions could slow down service. Tim Hortons chief operations officer Roland Walton stated in a release that the new approach Tim Horton’s was taking will give Canadians the ease of speed and convenience. The company said it will accept debit cards at about 90 percent of its 3,000 locations across the country, covering locations in Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador.
I believe the acceptance of debit cards in Tim Horton’s will bring positive feedback to the company, and will be extremely effective among consumers. Tim Horton’s sales are sure to rise, due to the response of the customers’ needs and wants. Customer focus is the number one aspect a successful company will adhere to, when making changes in its retail advancements. This will ensure positive rapport is being maintained, therefore creating growth and opportunity for future sales.